The Dollar Advantage

All Marketers Are Liars : The Power of Telling Authentic Stories in a Low-Trust World, the latest book by Seth Godin is priced at $16.29 on Amazon. I love Amazon / eBay because you have the option to buy new/used books and sell them again after reading. Indiatimes and Baazi in India aren't that good. Moreover the public library system isn't established well either here. We were just cheking the price of this book in Fabmall and it is priced at Rs.1297.50. It ships normally in 35 days -- how good is that? These are books which you would want to read just once and doesn't go into personal collection!

The reason I titled this post "The Dollar Advanatage" was because of our shopping behavior in the US and India. Contrary to the normal behavior of multiplying every dollar by 50 before purchasing, we found it was much easier to spend $20 than to spend Rs.1000 without feeling a hole in the pocket. I guess sometimes small figures are encouraging and better. (though I've never understood why prices are certain times tagged 16.99 instead of 17 - exploiting the customer's psyche?) That is the dollar advantage.