Sunday, July 18, 2004



The One on Ads

I used to like watching commercials more than the actual programs in India. However, a majority of the commercials here aren't very appealing - they either lack creativity or use sleazy humor. The ones that I like, the ones that are annoying are listed in the same order :

Good Ones:


  1. Six Flags - Great America. This one was an instant hit. The ads go like this - A bright red bus stops. Out steps a old man, Mr. Six with a shining head and large ears , wearing oversized spectacles and a tuxedo with a red bow tie. The quiet atmosphere is interrupted with the dance number from the loud speaker on the top of Mr. Six's bus. There is more to it. Mr. Six turns into dancing wonder with his impressive hand movements. Party time! Mr. Six has become an idol for amusement.

  2. MasterCard's Priceless commercials.
    Since 1998, Mastercard has sponsored a variety of "Priceless" commercials. Each ad begins with a list of stuff (or services) and a matching set of prices. Then comes a phrase identifying some intangible that can't be purchased. And finally, there's the single word "Priceless," followed by the assertion that "There are some things money can't buy. For everything else, there's MasterCard."
    --via Priceless Moments


  3. Genworth Financial - a spinoff company of GE.
    Taylor Dent is out on a public tennis court with a little kid across the net who's hitting some pretty good shots. The kid is cute. He's got long hair, a bright smile and is constantly sticking his tongue out at all of the good shots he's hitting. Suddenly, Dent isn't just having a light hit with the kid, he's serving full force and ripping shots, and the kid is smacking them back with interest, running around the court with that big smile and tongue out of his mouth.

    Finally, Dent slams an overhead out of the court, raises his arms and let's out a primal scream, as if he's just won a grand slam. Then, a mini van pulls up to the public tennis court, just outside the fence. The driver honks the horn. Andre Agassi, rolls down the driver side window and yells to his son: "Hey, buddy. You ready?" Steffi is in the passenger seat with a little smile. Jaden Gil runs over to the minivan and says: "Coming." He hops in the back seat, next to Jaz, who is tucked in a baby seat doing a little dance with her feet.
    The commercial ends with a nice little slogan: "The right genes make all the
    difference."
    --via

  4. Coke -Low carb ad.
    The Stones' rock anthem, "You Can't Always Get What You Want," will features in the first spot followed by a second ad, set to break in July, will feature Queen's "I Want to Break Free."

    Various scenes show people in situations where they can't get what they want. For example, a man rushes up to a crowded escalator while the onscreen super reads, "You can't jump the line." A group of beachgoers quickly gather up their belongings as a storm blows in. The onscreen super reads, "You can't change the weather." Yet another, shows a kid arguing with her parents and the line reads "You can't choose your parents".

    As the Stones' line, "But if you try sometime, you might find, you get what you need," rings out, people are shown enjoying C2. The legend, "Half the carbs, half the cals. All the great taste," closes out the spot.


The Boring Ones

  1. Geico. All the ads show a situation where the person is in need of help. The rescuer walks in and says "I have some good news." and then delivers a bad news. It is followed by "I just saved myself a bunch of money on my insurance by switching to Geico."