Customer is God

Thursday, September 09, 2004



Gone are those "Customer is the King" days. Customers came first despite a monopoly of one big player in every market. With numerous choices now for consumers in every market, there is no GOOD choice. Competition has increased and customer services has gone from bad to worse. Threats of cancellation do not work any more. My experiences in subscribing to a mobile connection was awful. I HATE CDMA but it was easier to go with Reliance. But a mere 10 mins in their customer center revealed what levels of service they offer - there were more yelling customers. Atleast customer care representatives in the US are a little courteous in answering and do not shout back as they do here. I wonder why companies here send auto responses to e-mails. If they cannot send a personalized response, then it is no good to have a e-mail contact at all. A good entry on Corporate voices and online communication strategy.