Adsense : My first check from Google

It was an anxious moment where every cent was counted and every click contributed to breach that first milestone. My first check from Google gets dispatched next month; it happened faster than I thought ..I first signed up for Google Adsense three years back and then deactivated it within three months, for no apparent reason. Just didn't see money coming in ever and it was such a waste of time to log in and see if there were any clicks at all. And, then it all changed this May with traffic increasing on both mt sites - this one and LG Rules. So, I decided to activate it again and see if it meant anything. It did; it took close to five months to reach that first milestone.
The last few dollars took for ever, some days going by without any click despite the reasonable traffic and I was on an edge wondering if it had something to do with the design of my template. Most of my visitors come through Search Engines, very few being regular readers. If you are wondering if any of those tips to make quick bucks and increase adsense revenue helped, then the answer is not really. All of them say the same thing; write everyday - choose your words right, pay attention to SEO; blend your template; just worded differently. You just got to experiment until you figure out what works best and give it time.

To my regular readers : Thank You!

Changing careers : a different perspective

I MAY never go back to doing what I did for 7 years until a year back; if circumstances are favorable. But, as they say, never say never, so you never know what future has in store. There were times I enjoyed the ride and times when I waited to get out of the rut; the rat race was getting to me. But, let's face it - one needs a paycheck at the end of the month to keep the family wheels running. In total honesty, the paycheck was good and was the only motivator to keep going. That job of 7 years was my career - I still love programming a lot but from the confinement of my home; that I thought would last a lifetime. Nothing wrong with it. How many of us change our careers mid-way? It was a reliable source of income and I never cared so much at the end of the month when money got deposited into my bank account. Sometimes, I would never check until it was the 4th or 5th day of the month. It was taken for granted.

And then, all this changed dramatically once I quit. It was my choice. Had little to do with Lil General's arrival. Whether or not LG came, my quitting had been in the scheme of things. Let's just say my mid-life crisis arrived early; I did not go through a quarter-life crisis. Being a cyber coolie was making our lives miserable, slowly killing the lively spirit we had within us. And, my job at Pune with Cognizant was one of the major contributing factors for this. LG's impending arrival provided the right reasons to take the plunge. I made the decision, quit my job and in the last couple of months at work put together a plan as to what I wanted to do.

The plan worked to a great deal in the beginning. With LG's arrival, it all came to a screeching halt. The transition from being an IT professional to a stock trader /freelance writer was hard. Any switch in career is going to be hard. You have worked all these years with a fixed mindset. To leave all that, and start from scratch with no experience was tough. To be your own brand ambassador, hunting for work and making sure you get paid for what you do was and is difficult. But let me tell you one thing - the thrill I got from my first $50 check was something that even my hefty last paycheck did not give. Every penny I earn today is hard earned. I keep track of every dollar that comes in. I never had a goal while I worked before. Now, I have quarterly targets and I work towards earning that which makes it all the more challenging and makes life interesting. Trips to Bahrain to watch Formula One can no longer be taken for granted. They have to be earned the HARD way.

It's been a year now since I quit the corporate world. There was one question that always bothered me which was a trigger point to this mid-life crisis. When many Americans lost their jobs to outsourcing, they could still make a living. An average Westerner is versatile as compared to an average Indian. Any American you find would be passionate about one thing like making motorcycles in their garages, writing, painting, carpentry etc other than what they do as a day job. So, someday even if they lose their day jobs they can go back to doing what they are passionate about and still make a living. If India is faced with the same situation as America was and we lose our jobs, do you have a plan as to what you would do? Blame it on our society, on our educational system, on whatever you wish but the fact remains most of us don't pursue anything apart from what we do for a living. I know I know you are dismissing this whole chain of thought of mine as someone from a psychic. But, do you have an answer? What makes you so sure that we'll continue to be the cheap(sorry, cost-effective) labor ten years down the line?

V says, "Do what you like with all your heart and money will follow." I don't know how far it is true. I have no idea if I will ever make what I made in a month any sooner but it has definitely been worth the try.

Kellogg's Cereal for Breakfast

In India, breakfast is an elaborate affair, just as any other meal of the day is. Depending on which part of the country you are in, your choice varies ranging from Idli/Dosa/Pongal in Tamil Nadu to Khara/*.Bath in Karnataka to Poha in Maharashtra to Paratha up North. You get it, don't ya? We Indians take the gastronomical department very seriously; our life revolves around it. Before the dinner dishes are cleaned, the ladies in the household get busy detailing the menu for the next day's lunch.

But, our household is a little different from the rest. Our breakfast has largely remained unchanged in the last five years. We take pride in the fact that we have a healthy breakfast in the form of cereals mixed in a bowl of milk on all working days. This was born out of convenience when both of us were working and continues to this day. It works great for us with so many choices for cereals available these days - in different shapes (cheerios), colors (chocos?), texture (muesli!) etc. My all-time favorite has been Kellogg's Fruit Harvest which sadly is not available in India. Kellogg's Muesli is good here. Good Earth Muesli (never heard of? ;they run frequent ads in Femina), produced by Avesthagen, is not easily available at all stores but a few supermarkets carry them. The composition of oat flakes is high and tastes yuck; only the ads and the stories are great. If you want to save time and rather spend those 15 minutes reading the newspaper; eat a breakfast devoid of oil and cholesterol with a proper balance of carbohydrates, proteins, vitamins and minerals, then try cereals!

Why being poilte doesn't work in India?

In a country with a population of over 1.3 billion, you didn't think getting things done would be a walk in the park, did you? By things, I mean simple stuff like having the electrician over to fix your leaking geyser or expecting the fully-paid for book shelf to be delivered as promised on Sunday without 10 reminders.

Reality bites and the fact is being polite just doesn't work in this country. Everywhere everyone is in a mad run to nowhere; ready to stomp over the next person and it takes a great deal of patience to get anything done. Callousness is inbuilt; perfection is elusive and expecting one can only lead to a stressful life and a weak heart.

There's always a incident or a bad experience that acts as trigger point for every post. For this one, it was my experience with getting my gas burner fixed. In May 2007. I exchanged the old gas stove for a new 4-burner prestige stove thinking it will come in handy for multi-tasking and make cooking faster. Within a month after buying, two burners stopped working or were on a very low flame making it useless. I've been calling the customer service of Prestige for the past 60 days and every time I am promised someone will show up at my doorstep before 8:30 p.m. Gentle requests, raised voices, threats to return the stove - nothing has worked so far!

What's cooking for Diwali ?

We are a multicultural family namesake, falling heavily towards on one culture for all occasions, festivals etc. i am fortunate that way for not being forced by in-laws to adhere to rituals with a 10 page long to-do list of what to do, what not to do, what to eat, what not to eat, what to gift and who to visit. Oh! Believe me we know of quite a few couples who get diktats of when to goto the loo. We are a very flexible and easy going family with no hassles, no expectations and no qualms about anything; the downside being that this casual outlook doesn't go down well with everyone! I know this was a digression but I feel better having got it out of my system for it ruined my Diwali evening partially! Its a bane in today's times to make others feel good. My wise husband said, "Never ever argue on Religion and Politics. Opinions on these are like a*holes and everyone has one." But you know how women are, don't you? You stand to win a Nobel if you can determine what they want. Seriously.The toughest species created on Mother Earth - it would have been a saner place without this species, so complex that it sends my head spinning! And men are transformed to women after marriage.

Alrighty, now to the Diwali part. One of the Diwali traditions when we grew up was to make sweets at home and distribute it to friends in the colony. I've continued this tradition even after marriage and didn't want to blame LG for my laziness this year. Making sweets and namkeen while LG is awake is a big task. It took a little effort and hanging out after dinner in the kitchen to get the goodies done, but I was determined to have it out of my way. Two namkeen and one sweet in three nights isn't bad, right? Coconut Burfi - a hot favorite wasn't perfect in its usual white, a little charred but tasted yummy. Thengozhal and tape came out crispy and tasted way better than any I've done before. I started making these delicacies a little too early ahead of Diwali or they were very less in quantity. Blame it on the husband who stays up late; sneaks into the kitchen; hunts for the hidden sweet dabba; fishes out a piece and restores it in its place for the wife to discover on Diwali morning that the dabba is a lot lighter than its original weight. Running short of home made sweets to distribute to people on Diwali morning, I just got them nicely packed gifts from a store nearby. The Rangoli ritual was an elaborate affair and the fireworks part very brief this year..pictures will come in soon.

The two day long Deepavali-Diwali; the first one for Lil General, went on well. We had a good time - dressing, eating, shopping and hanging out together!

Diwali Rangolis

Here are the two Diwali Rangolis that I put up in our house and some from the neighbourhood. Mine are kolams (patterns made by joining dots) while people here generally draw beautiful Rangolis. One of my favorite activities on Diwali's eve is to walk around the neighbourhood looking for the best Rangoli.

Growing up : Girls and groceries

I was eight when I recall being sent to the sweet shop in the colony first time with a Rs.10 note to buy jalebis for myself and my brother. This was year 1986. and perhaps the first time when I handled a Rs. 10 note all by myself. I was thrilled at the thought of shopping for the family, doing the mental math and getting the right change back home for the sweet shop guy was known to cheat. I did a good job and with time other tasks followed : buying vegetables and other groceries from the kirana shop.

A lot has changed since then. Times have changed. Kids these days carry Rs.100 with ease as pocket money to school and buy burgers for a snack during their morning break. All we got was a Rs.5 soiled note to fix the cycle tyre to get back home just in case it got punctured. I am not complaining. We grew well and we grew fine; knew the importance and worth of money.

It is but natural for one to expect grown up girls these days to be street smart. So, it came as a surprise when we saw a teenager struggling to buy a bunch of dhania. One evening last week, on our way back home, we stopped by the local vegetable vendor. we were particularly impressed by this girl - not by anything she did but the way she was dressed and looked. All seemed well until she asked the lady how much the kothimber was for? She paid and then hesitantly looked at the bunch up and down and sideways, unable to determine if it was alright. She cast a quick glance at the vegetable lady and asked, "Yeh achcha hai na..nahi tho mama vapas bhej dhengi mujhe?"`That innocent look on her face said it all..she was really concerned by the quality of the bunch she had picked up. After reassurance from the lady, the girl was on her way. The lady was quick to comment to us, "itni badi ho kar dhania khareedna nahi aatha". But the incident made me think. I am sure given Rs. 6K, she can pick up a good mobile phone for herself. Why is domesticity being looked down upon? Is it not a part of one's growing up? Was this girl just a one off case or did she represent today's generation?

LG is 10 months old and the boys at home rock!

The monthly newsletter is a few weeks late this time. Lil General completed ten months on 18th October while his grandparents were here. Two months shy of completing an year, the boy is growing fast, his antics increasing by the day and doesn't lose a minute to surprise us. If you are short of energy you know who to look up to. Vivek and I are seriously considering to moving to a Cerelac - dal rice - Porridge diet. We believe this is better than any Red Bull. The only time during the day when we have a peaceful moment to ourselves is the time LG naps.

October was a month of heavy duty socializing that took us on a 10 day trip to Amritsar, meeting friends in Delhi and a visit by my parents on our return. Meeting new people did a world of good to Lil General's separation anxiety. Both sets of grandparents were anxious before they met him as to how he would react on seeing them, if he would play with them etc. All their doubts and fears were put to rest. it took him a few minutes to be all over them. Conquering my dad's tummy was like being on an expedition to Mt. Everest for LG, a feat that he couldn't achieve. But there's always a next time. Visits to grandparents naturally meant more and more gifts that his wardrobe can hold.

LG and his paternal granny competed in who could sleep the most while his grandpa stayed guard while LG slept, never leaving him alone even for a minute. His dadaji just couldn't have enough of him and played with him the most. Retirement, in his words, makes you feel lost. Suddenly you lose the purpose for living and get drawn into a mode of depression. LG's visit did a lot of good to him that way. One of our fond memories from Amritsar was the visit to Golden Temple and the lovely dinner at Pizza Hut. The guys at Pizza Hut took very good care of Lg while we ate and did a small dance that LG appreciated without even so much as blinking his eye. Maybe, we too should shake a leg for him.

The air hostesses became instant fans of LG. There was a lot of opportunity for brushing his hands over their face and pulling their hair - I must say they didn't mind their makeup going awry.

He has been able to sit well, without support. He can stand and walk with support. We just have a few weeks on our hand to move stuff around the house that are at a 2 feet level to over 4 feet.

Though "thambudu" didn't put an instant smile on his face, he connected with my mom in a special way. Laughing so loudly every time she gave a lemon to him to make him open his mouth so that I can feed him (yea, those were the fussy eater days) made her happy. He was fond of her new bangles. The only person he spared from biting frequently was my mom but her glasses were under attack often.

Dad ought to thank his stars for all his gadgets went back with him safe and sound. I can't guarantee the same next time though.

The potty stories remain - do I even need to start ranting the details about texture, color and smell. This makes me feel he is not a ten month old but a well grown up old.


He still blows raspberries, beats his chest out of happiness and has learnt to say pa-pa. No ma-ma yet. Vivek has been training him and I HATE him for that because he said pa-pa first. The boys rock when they are together. But doesn't matter because I know he loves me more and doesn't need a reason to smile at me. Bites me hard, pulls my hair and scratches my face. I know I make his day and that makes me happy.

Oh, before I forget, he stopped crawling on his stomach in Amritsar. I loved the way he used to do it and was so fast at it. There were times when I thought I should go around the house that way for a week - the only way I'll lose all the fat. He learnt the art of crawling on his fours. It is amazing how kids refuse to do what they did when they reach a new milestone. It would be a matter of weeks before he stops crawling and starts walking. What remains with us is memories and the footage on video camera. (I haven't been doing a very good job of filming him :( )

The cool Delhi girls and the above 50 know-it-all Punjabi gentlemen

The Lil General family was on a vacation to Amritsar en route Delhi earlier this month. This was to be our last vacation to the Northern part of India for now. This post is inspired by the mind-blowing experience of those 10 days.

My Father-in-Law retired earlier this year and is moving back to his hometown by the end of this year. Before he left Punjab, we wanted to take Lil General there once. Not that he would remember anything, but just for memory sake. I have been there two times before this and I totally love the place - the best vacations I have had are at Amritsar. Since this was going to be the last time I would ever visit Amritsar, I had a lot of plans drawn up for those 10 days - visit to the Wagah border, stuffing myself with aloo-mooli-gobi parathas with dollops of butter, curd and pickle and going to the Golden Temple.

Stuffing too many parathas can't be good for one's health, so I realized after two days of incessant eating. Vivek and I took turns to fall sick dashing to the toilet at 4 a.m. It wasn't a good scene. Two days later LG fell sick and two weeks later, he is still yet to recover fully. So the vacation was a disaster - no sightseeing, no shopping, no eating out..just lying sick at home and flying back ten days later.

But there were some funny incidents that we observed during this travel.

Scene at the Delhi airport : Mother, two babies and two nannies.

I live in the Stone age for sure. It was hard to believe that the impeccably dressed lady in black tights, a silk kurti, D&G glasses, highlighted hair and pedicured feet was the mother of two under-4 kids. I wondered where she had the time for all those parlor trips. Within minutes, my question was answered. Two nannies appeared out of nowhere lugging their baggage and promptly taking one child each while the mom went to get her Rs.86 coffee (yes, can you believe a coffee could cost so much at the Delhi airport? ) at Cafe Coffee Day. Two nannies for two kids. This can happen only in India. This was the first time I saw nannies being flown just so the mother need not be bothered about taking care of the kids.

I dismissed this whole thing as a one-off case. Anyways, the perception in India is that Punjabis prefer to live a lifestyle more than what they can afford and flaunt off way too much.

On our way back, I met another lady who was traveling with her 2 year old son and the nanny. So this is definitely not a unique thing in today's times.

Scene at the Indian Airlines flight from Delhi to Amritsar :

An elderly Punjabi gentleman was seated with another elderly gentleman friend of his in the row before ours in the flight. The hostess offers a imli (read: tamarind) candy and the gentleman (let's call him the candy uncle) demands a full packet. The hostess gently refuses saying they are running short and will give him some more if she has any left. The candy uncle takes offense and returns the one he picked up too. She would have stepped a little ahead when he abuses her and the airlines in Punjabi.

Twenty minutes after we took off, the lady comes with a pack of imli candies and the candy uncle gladly accepts it with the a wide grin. Now, just in case you didn't know, this pack of candies is available in every kirana (grocery) store in Amritsar for Rs.15.

Time to land and LG gets a little restless. Refuses to feed or drink water from his bottle. Instead he shouts for a sec then stops, then starts again. This caused him comfort and I let him do that so long he was opening and closing his mouth. Now this annoys the candy uncle and he reprimands me while Vivek was looking away. I didn't want to create a scene and let it go and decided to tell him to mind his business if he said that once more. Vivek was pissed obviously but I asked him to forget it this one time.

We have landed and the standard instruction to keep our mobiles switched off is given. Candy uncle switches it on and ignores the hostess request to switch it off - all the time commenting to his friend what these ladies knew about flying.

The flight from Delhi to Amritsar is actually bound to Sharjah with a stopover at Amritsar. So there were some Mallu gentlemen seated in front of the candy uncle. Candy uncle tries to converse with them but the Mallu gentlemen couldn't talk in English / Hindi. Candy uncle makes fun of this to co-passengers.

Candy uncle had little courtesy for passengers ahead of him that he shoved his way through to get off the plane. Vivek commented loud enough for him to hear that maybe they should tie a rope to such people so that they can just get down instead of going down the stairs. Or still better put them in the luggage compartment down.

We were the last to get off. Vivek was quite annoyed by his behavior during those 50 minutes that he asked the air hostess, "Do you get such jackasses everyday?" she understood who we were referring to and replied assertively, "yes sir we do."

Candy uncle was again not a one-ff case. Many over 50 gentlemen in that part of the country have such an attitude.

The cool Delhi girls :

Now, I've been to Delhi before. But I don't know if I wasn't attentive enough or if I was color blind to take notice of those beautiful girls. All the well-dressed girls apparently seem to be in this city. Honestly, the way I was dressed, it was worse than the nannies of kids in Delhi. Nicely done hair, cool glasses, stilettos, capris, silk tops, matching accessories - it looked like a dream to see every girl in Delhi turn out this way. And it wasn't just at the airport. Even in the city. There's something in the Delhi air that it does to you. It's not just about dressing well - the confidence shows and the way they conduct themselves is amazing. They dress and look the part. You gotta see it to believe it. Delhi, its not fair to the other cities.

How to write an RFP?

A sample article on How to write an RFP I had written for ChilliBreeze gets published online with a rating of 4/5. This takes the count of number of articles published to 3 - one every month.